Ten Marketing Strategies Every Entrepreneur Should Know

 

Collaborate with owners of large email databases to cross-promote each other's products or services. Exchange marketing efforts to reach new audiences and expand your customer base.

1. Create a dynamic blog, an online journal with frequent updates, to engage and captivate your audience. Blogs provide a more personal and immediate connection with your customers. You can easily create one for free on platforms like http://www.blogger.com.
2. Set your business apart by exceeding industry norms. Delight your customers with exceptional service, like Mr. Lube's on-the-spot tune-up service with complimentary amenities, such as coffee and newspapers.
3. Request endorsements and testimonials from satisfied clients and showcase them on your website and marketing materials. Seek testimonials from well-known individuals in your community for added credibility.
4. Include special offers or product advertisements on invoices and statements you send out. Explore partnerships with other companies to feature your offerings on their invoices in exchange for a percentage of the revenue generated.
5. Craft memorable business cards that provide essential information, such as emergency contacts or maps. Incorporate a powerful slogan that communicates the benefits of your products or services.
6. Enhance your product or service by offering exclusive bonus packages. Collaborate with corporate sponsors to include their products in your bonus packages in exchange for exposure.
7. Align your business with a charitable cause and actively contribute to your community. Customers appreciate socially responsible businesses that make a positive impact on society and the environment.
8. Find a unique angle that sets your business apart and sparks curiosity. Controversy can generate attention, as seen with Mark Twain's "The Adventures of Huckleberry Finn," which gained popularity after being banned.
9. Engage in online forums and message boards related to your industry or expertise. Share valuable advice and insights, and include your company information in your signature.
10.  Over time, you'll establish yourself as an industry leader and benefit from word-of-mouth exposure. Posting in forums can also boost your search engine rankings and website traffic.